CASE STUDY

 

Joy Wiggins, PhD

Challenge

Help Joy with her brand as it applies to her website, social media presence and printed materials. Create a branded website with original & edited copy. Optimize entire digital presence to attract new corporate clients.

 

Solution 

Competitive, industry-specific research followed by a brand overhaul to create a more approachable feel that is on par with the market. Website redesign & development. SEO & SEM for all digital platforms. Marketing strategy for launch of new book online.

 

Services

Branding · Copywriting · Copy Editing · Web Design · Web Development · Campaign Development · SEO · Analytics

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Changing the world through diversity, inclusion & feminism.
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Joy Wiggins a speaker, writer, scholar and facilitator. She promotes racial and gender justice through compassion and open dialogue to ignite equitable, empowering and transformative practices.

 

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Feminists have been fighting for decades against the stereotypes that women are somehow hardwired to backstab, claiming that it is not true and seeking to create unity among women. Unfortunately, as we are learning, there is in fact a type of sabotage that falls along racial lines. Different from the stereotypical personal catfight, these divisions between white women, black women and other women of color are rooted in history and are more pervasive than we realize. It occurs when women of different identities unwittingly sabotage each other. This book teaches readers how to take an active approach to better understand ourselves, the biases we may be holding without realizing it, and lift up other women along the way. By pausing to reflect before acting, it is possible to make a different choice, interrupt our action, and take steps to improve our world rather than perpetuate injustices, knowingly and unknowingly. This new book frames sabotage as both a historical inheritance and contextualizes the current problem, providing practical solutions that women can start using in the workplace right away, regardless of their position.